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What Does Google’s New Algorithm Mean for Businesses?
As any digital marketing expert knows, SEO (search engine optimization) is a key factor in any digital strategy. Search engines, like Google, use a website's SEO to rank the site on their page. For example, when a user Googles "doggy daycare," the first link they
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Stay on Brand: Basic Brand Management Tips and Guidance
Have you ever wondered what the difference is between marketing and public relations? We like to look at it in simple terms. Marketing is the creative effort to sell your product. Conversely, public relations is the creative effort to sell your brand. Your brand is
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Hashtags: How They Can Help You
Hashtags. They are well known in the social media world, but not always understood. Are we using too many, or too few? It can be hard to tell if a post will be seen or get lost in the sea of content. Let's break it
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Is Your Website Being Ignored, Despite Ranking Well on Google?
The cat is out of the bag, and digital marketers are not happy about this news. As it turns out, approximately 62.41% of Google searches result is zero link clicks. That means that more than half of the information searched throughout the day is actually
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Online Scams: Are you safe?
Online Scams? What They Are and How to Avoid ThemMore than $667 million was lost to online sales last year, a more than 30% increase from the previous year. Online scams are becoming more prevalent and harder to detect, but there are basic things anyone
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Get a Password Manager
Be honest; we have all found ourselves, at one point or another, forgetting our passwords. Or worse, we've had our email or social media accounts hacked. Everyone knows someone who has had an account security issue if they have not themselves. It may seem trivial