Blog Post

Google Business Listing logo under a magnifying glass against a blue backgorund.

Google Business Listings: What?

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Have you heard the term “Google Business Listing?” It is one of the most important aspects of a business and a pillar of your digital footprint. This listing leads searchers to your business and provides an opportunity for them to get a snapshot of your offerings, including contact information and business hours.

When people search for something local, for example, “privacy fence Lexington KY,” Google’s first page displays a map with three businesses listed. These listings are what’s call a Google Business listing (also known as Google My Business, or GMB for short). The first page of Google captures 71% of search traffic.

Filling out a GMB and getting your business verified is easy. Google needs your basic information, including your location, business hours, what products/services you offer, etc. They even include a one-page website to populate. What they don’t tell you is what you need to do to get your business listed in the top three on the map, which you need to snag that 71% of traffic.

Digital Bombers has a tried-and-true plan for building out GMB listings

We know how to get your business to the top. We do this with:

  • Google Business Listing Optimization
  • Complete Google micro-site build-out
  • Added directory listings
  • Built-out Google Reviews
  • 360 photos

We optimize your listing by adding posts, photos, products, and services. With our help, the microsite build-out focuses on keywords related to your business. Then, directory listings drive local visibility. Our tools generate positive Google Reviews.

Our 360 Photos

 

The 360 photos layer your business into multiple Google applications. We upload these photos through Google Street View, manually linking the images back to your Google Business Listing. We then optimize the listing in both applications. Our 360-degree camera is unique. This specialty camera provides users with a virtual perspective of your business.

Searchers using 360 photos feel like they are standing inside your business space. Companies that do not offer a physical location to customers can still optimize their listing with an exterior 360 photo. Our camera provides a flawless 360-degree image. Implementing all of these aspects will provide the best experience for your potential customers.

How We Can Help

When you bring Digital Bombers on to optimize your Google Business Listing, you are 75% more likely to land on the first page of local search results. Be sure to check out our SEO services to get your website listed on Google’s first page. An organic website listing AND a map pack listing puts your business in two of the 13 spots available on the top search results page. Landing in the top three spots will give you a 700% increase in clicks than brands outside the pack. Contact us today to get this party started.