Since the beginning of search engine technology, constant changes are made to provide a better experience for individuals looking for products or services on the internet. Suppose you’re a business owner who sells these products or services. In that case, you’re likely doing all you can with your digital marketing strategy to increase the odds of having targeted leads visit your brick-and-mortar store or website. If you’ve used SEO to accomplish this task, you know how powerful it can be to help produce highly qualified customers. However, improvements can always be made with this marketing technique, including the up and coming technology of artificial intelligence. Understanding how Ai and SEO can affect your marketing efforts is a great way to help utilize this new technology.
What Is Artificial Intelligence (AI)?
AI is an area of computer science dealing with machines that are built to respond and think like human beings. With the advancements made in technology in the past few years, it is used to automate and improve search engine optimization. In simple terms, the main goal when implementing search engine optimization is to have the pages on your website match as close as possible to the search terms Google’s users are utilizing. Here at Digital Bombers, we take advantage of AI when implementing search engine optimization techniques to assist with this endeavor. If you’d like to get the edge required to move ahead of your competition, it can utilize AI and search engine optimization. Our team is one of the first in the area to combine these elements, which has shown to be highly successful for our clients.
Machine Learning and Deep Learning
Two subsets of AI are machine learning and deep learning. Machine learning is associated with having machines learn on their own. They automatically learn and try to improve based on the results they receive after achieving specific outcomes. Deep learning involves significantly large neural networks and algorithms focused on mimicking human intelligence—the use of machine learning powers the answer a Google user receives after making a search query. Deep learning is used to power the “people also ask” section offered automatically by Google. Artificial intelligence can be utilized when writing content for websites to help line up SEO efforts that match search engine user queries. Here at Digital Bombers, our search engine optimization technicians are highly proficient in understanding these two subsets. We incorporate their use in our search engine optimization strategies.
Utilizing AI When Implementing Search Engine Optimization
At Digital Bombers, our digital marketing efforts include the use of AI when implementing search engine optimization. If you want to ensure that your website gets the best search engine ranking and visibility possible, it’s essential to correctly optimize each page. Utilizing AI modules allows us to complete this task effectively. With help from our highly skilled search engine optimization technicians, specific techniques and processes are used to optimize each page.
Similarity and Ranking Higher Than the Competition
One of the techniques used to optimize a client’s page is cosine similarity. Google uses this deep learning tool to calculate the similarity between one of their user’s search terms and the content written for each page of your site. Using search engine optimization and AI allows a technician to optimize a page for a specific search term that a user might utilize when looking for a product or service. The technique involves checking the cosine values of competitors’ websites that are outranking your listing on Google’s search engine results page. Technicians will take those values and optimize a client landing page to achieve a better search engine ranking.
Using AI and SEO for Highly Competitive Keywords
Another technique where AI and SEO come into play is associated with Latent Dirichlet Allocation (LDA). LDA is used widely by search engines like Google. Knowing this can be beneficial for ranking higher for a highly competitive keyword being used by a competitor. This implementation is completed by optimizing a landing page using an LDA value and the competitor’s landing page. Having our Digital Bombers team take this action with your website should increase the probability of ranking higher.
Examining Anchor Texts
One aspect of search engine optimization that’s important is utilizing the correct anchor text when linking to another page. This element is recognized by Google and should be similar to provide the best experience for its users. For example, if you have a page on your website where you sell purple socks, you should link to it from another page using the anchor text “purple socks.” Doing so indicates to a user on your website what they can expect by clicking the link. Search engine optimization technicians can use AI to assist with making this element even better. Using AI codes to scrape a competitor’s website reveals their anchor text and its similarity to the page it’s linked to. Knowing the information scraped from a top-ranking competitor helps our Digital Bombers technicians use anchor text correctly on a client’s website when implementing search engine optimization.
Summing It Up
These are just a few examples where AI and search engine optimization are used in unison by our search engine optimization team at Digital Bombers to improve search engine rankings. Doing so can be highly beneficial in achieving the rankings you need to meet your objectives and goals. Contact us today by email or phone, (859) 509-3746, to get started!