Archive Blog Posts

Image with copyright text in the center. Chat bubbles extending out noting copyrighted materials.

Copyrighted Material: Do NOT Copy

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When first starting in the land of digital, it’s easy to grab some photos off the internet and post them on your website. After all, anyone who has social media does exactly that. It’s encouraged to share memes, photos, funny stories, quotes, etc. Most everything is meant to be shared these days; that must mean anything is up for grabs, right?
Unfortunately, no.

Unique Content

When it comes to creating a website, content is king. No matter how you feel about Bill Gates, he was 100% correct in stating that fact. Original content is necessary when setting up your website. Not only is it illegal to use copyrighted material, or use images without permission, Google knows when you plagiarize. Google indexes millions of websites every day; therefore, it can recognize when a site has been plagiarized and ding you for it. There are plenty of writers that would be happy to write copy for your site. Don’t where to look? Start with TextBroker.com, Upwork.com, or Articlez.com.

Free & Paid Images

Using images without permission can also get you into a sticky situation. It can cost thousands of dollars in fees if you are caught using an image without permission. Stock images are easy to find and cheap to purchase, if not free! iStock.com, Shutterstock.com, and Dreamstime.com are all great “paid-sites” to buy stock photos from. They offer monthly subscriptions, as well as individual credits. Places like Pexels.com, Pixabay.com, or even Canva.com are excellent resources to find “free use” photos. They do ask for a small donation to the owner of the images, but it is not required. Just remember, they’re trying to make a living too! You can also take your own photos; remember to take them landscape and not portrait as computer screens are already set up in “landscape” mode.

 

 

Copyrighted Material

Not only will you be better off in Google’s eyes because of your unique content, but you’ll also stand out from your competition. You created your business because of something you have to offer that everyone else doesn’t. That should be reflected on your website. Digital Bombers is happy to help you in growing your digital presence. Contact us today, and let’s make it happen!

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Google Business Listing logo under a magnifying glass against a blue backgorund.

Google Business Listings: What?

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Get On the Map with Google Business Listings

When people search locally (i.e., “privacy fence Lexington KY”), Google’s first page displays a map with three businesses listed. These listings are what’s call a Google Business listing (also known as Google My Business, or GMB for short). The first page of Google captures 71% of search traffic. It’s easy to fill out a GMB and get your business verified. Google wants your basic information – where are you located, your hours, what products/services do you offer, etc. They even include a one-page website to populate if you want. They don’t tell you what you need to do to get your business listed in the top three on the map, which you need to snag that 71% of traffic.

Digital Bombers has a tried-and-true plan for building out GMB listings:

Google Business Listing Optimization

Complete Google micro-site build-out

Add directory listings

Build your Google Reviews

Add 360 photos

Digital Bombers will optimize your listing, adding posts, photos, products, and services. The microsite build-out focuses on keywords related to your business. Directory listings drive local visibility, and one of the tools we use generates positive Google Reviews.

Our 360 Photos

360 Photo of Hartland Park in Lexington, KY.

The 360 photos layer your business into multiple Google applications. We upload 360 photos through Google Street View, manually linking the images back to your Google Business Listing; we optimize the listing in both applications. Our 360-degree camera is unique. This specialty camera provides users with a virtual perspective of your business. Searchers using 360 photos have the feeling they are standing inside your business space. Companies not offering a physical location to customers can still optimize their listing with an exterior 360 photo. Our camera provides a flawless 360-degree image, all of which we can do for you to prevent any issues stitching pictures together.

How We Can Help

When you bring Digital Bombers on to optimize your Google Business Listing, you are 75% more likely to land on the first page of local search results. Be sure to check out our SEO services to get your website listed on Google’s first page. An organic website listing AND a map pack listing puts your business in TWO of the 13 spots available on the top search results page. Landing in the top three spots will give you a 700% increase in clicks than brands outside the pack. Contact us today to get this party started.

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