Email marketing is a complex situation. Getting customers is like dating: you want to spark their curiosity but avoid scaring them away. If you’re boring, they’ll lose interest. But, if you come on too strong and send too many texts, they’ll likely become uncomfortable and irritated and end it. In 2021, email is still one […]
Your website is the digital face of your brand. It’s how people find you, learn about you, and decide whether or not to do business with you. That said, there is a wide range of internet users that every business must be aware of and cater to. This includes those who are visually impaired. Visually […]
Today’s web landscape can be a tricky place. Algorithms are constantly changing. New apps, websites, and trends come around more frequently than we realize. Some businesses believe that hiring a digital marketing agency is a waste. It seems as though navigating the web would be easier today than five or ten years ago. Creating a […]
As any digital marketing expert knows, SEO (search engine optimization) is a key factor in any digital strategy. Search engines, like Google, use a website’s SEO to rank the site on their page. For example, when a user Googles “doggy daycare,” the first link they see is notably reputable. This means that Google has inspected […]