Blog Posts

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Digital Marketing Spotlight: Artificial Intelligence

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2023 promises to be an exciting year for Digital Marketing as Artificial Intelligence revolutionizes the digital space. With AI-driven automated processes and capabilities, content creation will become easier than ever, allowing marketers greater control over their outreach strategies in real time! What is AI, exactly? Artificial Intelligence, or AI, is a machine or machine that [...]
Email Marketing written on a piece of paper with colored markers, glasses, and a laptop surrounded the page.

Everything You Need to Know about Email Marketing

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Email marketing is a complex situation. Getting customers is like dating: you want to spark their curiosity but avoid scaring them away. If you’re boring, they’ll lose interest. But, if you come on too strong and send too many texts, they’ll likely become uncomfortable and irritated and end it. In 2021, email is still one […]

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What is ALT Text and Why Do I Need It?

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Your website is the digital face of your brand. It’s how people find you, learn about you, and decide whether or not to do business with you. That said, there is a wide range of internet users that every business must be aware of and cater to. This includes those who are visually impaired. Visually […]