Blog Posts
Stay on Brand: How to Properly Manage Your Business’s Identity Online
Posted onHave you ever wondered what the difference is between marketing and public relations? We like to look at it in simple terms. Marketing is the creative effort to sell your product. Conversely, public relations is the creative effort to sell your brand. Your brand is who you are. That includes your culture, values, voice and […]
Everything You Need to Know about Email Marketing
Posted onEmail marketing is a complex situation. Getting customers is like dating: you want to spark their curiosity but avoid scaring them away. If you’re boring, they’ll lose interest. But, if you come on too strong and send too many texts, they’ll likely become uncomfortable and irritated and end it. In 2021, email is still one […]
What is ALT Text and Why Do I Need It?
Posted onYour website is the digital face of your brand. It’s how people find you, learn about you, and decide whether or not to do business with you. That said, there is a wide range of internet users that every business must be aware of and cater to. This includes those who are visually impaired. Visually […]