Blog Posts

Email Marketing written on a piece of paper with colored markers, glasses, and a laptop surrounded the page.

Everything You Need to Know about Email Marketing

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Email marketing is a complex situation. Getting customers is like dating: you want to spark their curiosity but avoid scaring them away. If you’re boring, they’ll lose interest. But, if you come on too strong and send too many texts, they’ll likely become uncomfortable and irritated and end it. In 2021, email is still one […]

ALT Text in black font with black border on white background.

What is ALT Text and Why Do I Need It?

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Your website is the digital face of your brand. It’s how people find you, learn about you, and decide whether or not to do business with you. That said, there is a wide range of internet users that every business must be aware of and cater to. This includes those who are visually impaired. Visually […]

White puzzle pieces with one set aside that has red and white words saying digital strategy

Digital Strategy: Do I Need One?

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Today’s web landscape can be a tricky place. Algorithms are constantly changing. New apps, websites, and trends come around more frequently than we realize. Some businesses believe that hiring a digital marketing agency is a waste. It seems as though navigating the web would be easier today than five or ten years ago. Creating a […]

UX Design in blue above smaller images of interface, navigation, structuring, design, HCI, user research, useability, and accessibility.

What Does Google’s New Algorithm Mean for Businesses?

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As any digital marketing expert knows, SEO (search engine optimization) is a key factor in any digital strategy. Search engines, like Google, use a website’s SEO to rank the site on their page. For example, when a user Googles “doggy daycare,” the first link they see is notably reputable. This means that Google has inspected […]