Small and medium businesses are the backbone of our communities; helping these businesses is at the core of our mission. One way we can help them reach their goals is through local optimization—putting their business in front of the customers most likely to buy from them.

At its core, growing a local business is all about connecting with the right customers, exceeding their expectations, and encouraging them to share their experience with others. To do this, we incorporate several tactics, designed to grow their business by targeting potential customers in their city or region:

• Creating local business citations and/or directory listings to boost their listings in Google’s Maps Packs
• Optimizing their Google Business page
• Keeping their Google Business page current with page posts and updates
• Using our proprietary tool to automatically solicit Google reviews from customers who have purchased from them