How Social Media Helps with Lead Generation
Lead Generation : How Social Media Can Help
For individuals and communities, social media is a way to connect, network, and build long-lasting relationships. They can interact with each other, share their locations, photos, videos, and so much more. The internet has made the use of social media channels incredibly easy. No matter wherever you are, you will stay connected to your friends and loved ones forever.
For businesses, social media is a way to connect with customers, gain online visibility, and give timely feedback to clients. Over the past few years, social networking platforms have become so powerful that traditional marketing has failed to influence end-users the way it used to in the past.
Are you wondering —– why?
It’s because social media is a cost-effective, easy-to-use, and easily accessible.
Therefore, social media is beneficial for businesses. They can benefit from existing opportunities, leverage from strengths, and overcome flaws without compromising on their values.
As far as lead generation concerns, social media has no comparison. We’re living in an age where people spend more than 40 % of their time on Twitter, Facebook, Instagram, or other social media platforms rather than face-to-face. It has created a way to communicate a brand’s message to the right people at the right time.
I’m going to share a few tips to help you generate more leads with social media: –
1- Always Select the Right Channel
Your business can make the mistake of getting leads from the wrong social media channel —— And, it happens right from the start. The first step you should take is knowing your customers. Do you assume that with over one billion users, Facebook is ‘go-to-choice’? If you think ‘Yes.’— You may be mistaken.
For B2B (business to business) marketers, a big chunk of leads are generated through LinkedIn, which is 44%, Facebook 39%, and Twitter is third in a row with 30%.
Therefore, the success of your social media efforts depends upon the selection of the right channel for the right kind of audience at the right time.
In addition to content and demo promotions for B2B advertisers, webinars and event promotion are another great way to generate leads from your paid social efforts.
2- Webinars and Event Promotions
Webinars and event promotions are a great way to generate leads from paid social efforts. Webinars help you engage your targeted audience differently than content. They can be a live event or pre-recorded.
Email marketing, coupled with cold calling and paid advertisement, can be helpful to get the word out about an event.
Webinars and event promotions on your brand’s social media pages will connect your business to the desired targeted audience. It doesn’t take much investment but will help you improve your online presence.
Plus, people will get more value out of your webinars and event promotions all over social media.
3- Promote Gated Lead Magnets:
With Gated Lead Magnets, it means the content of high-value. It can be a video, an eBook, or any piece of latest information shared in exchange for the lead’s contact information or an email address. The fundamental purpose of gated content is to develop a foundation for lead nurturing programs and build awareness in different communities so that more and more people could be targeted for a specific business goal.
Undoubtedly, social media is a phenomenal tool for brand building. You can meet people, engage in communities and groups where you can promote your gated content to generate leads.
Social media channels are incredibly advantageous for companies of all sizes.
There are two things required for generating leads with your content on social media: 1) A dedicated landing page, and 2) A high-value lead magnet. Once you’ve created both, all you need to do is promote your gated content in your targeted audience.
In general, most companies rule out paid and organic methods of promotion. Keep in mind: Paid advertisements can give you lots of traffic for little cost in return (If you’ve something interesting valuable, unique, and special for your audiences). If you’re or your brand is new to social media, a paid ad can help you get a quick influx of traffic across the globe.
If you are concerned about overspending, modern advertising tools can help you lessen costs and help you bid in proportion to lead’s worth for your business.
It’s best to experiment with both; you’ll come to know what works well for you and your targeted audience.
4- Nurture Funnels
Building a nurture funnel is hard-nut-to-crack. With the help of planning and organized audience targeting, it will be a good use of a company’s paid social budget.
Are you confused about how funneling can helpful in lead movement?
When funnels are coupled with sales and other marketing strategies — it is an effective way to stay connected to your potential customers.
It doesn’t take special efforts to nurture funnels; all you need to have high-performing content.
Funnels help in identifying those users who only visited specific pages of your website in the entire funnel. This practice will ease up targeted and retargeting the right audiences.
If you’re running an eCommerce website, you need funnels; they will help you in finding products (most sought after age-wise and based on locations). For this purpose, you need to hire Golpik Inc for professional eCommerce development service, which could build user-centric and a responsive eStore for you at affordable prices.
Conclusion – social media is a sweet-spot for Lead-Generating, not just for branding anymore.
We discussed the use of social media in lead generation –
– It begins with the ways your business uses social media. You don’t need to rely on social media channels, i.e., Instagram, Facebook, Twitter, just for the sake of branding yourself or your business. Social media is a great way to generate leads. You can sell your best products with ease without compromising on your business goals.
How are you getting the help of social media to generate leads? Feel free to share your thoughts on our Facebook page.