Have you ever wondered what the difference is between marketing and public relations? We like to look at it in simple terms. Marketing is the creative effort to sell your product. Conversely, public relations is the creative effort to sell your brand. Your brand is who you are. That includes your culture, values, voice and tone, and perhaps your stance on some touch societal concepts. These themes must stay consistent in order for your brand identity to stick. You also want to keep your fans/buyers interested in supporting you. Here are a few concepts to keep in mind when creating posts for your brand.