Copyrighted Material: Do NOT Copy
Copyrighted Material: Do NOT Copy

Copyrighted Material: Do NOT Copy

When first starting in the land of digital, it’s easy to grab some photos off the internet and post them on your website. After all, anyone who has social media does exactly that. It’s encouraged to share memes, photos, funny stories, quotes, etc. Most everything

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Everything You Need to Know about Email Marketing
Everything You Need to Know about Email Marketing

Everything You Need to Know about Email Marketing

Email marketing is a complex situation. Getting customers is like dating: you want to spark their curiosity but avoid scaring them away. If you're boring, they'll lose interest. But, if you come on too strong and send too many texts, they'll likely become uncomfortable and

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Is Your Website Being Ignored, Despite Ranking Well on Google?
Is Your Website Being Ignored, Despite Ranking Well on Google?

Is Your Website Being Ignored, Despite Ranking Well on Google?

The cat is out of the bag, and digital marketers are not happy about this news. As it turns out, approximately 62.41% of Google searches result is zero link clicks. That means that more than half of the information searched throughout the day is actually

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Digital Marketing Spotlight: Artificial Intelligence
Digital Marketing Spotlight: Artificial Intelligence

Digital Marketing Spotlight: Artificial Intelligence

2023 promises to be an exciting year for Digital Marketing as Artificial Intelligence revolutionizes the digital space. With AI-driven automated processes and capabilities, content creation will become easier than ever, allowing marketers greater control over their outreach strategies in real time! What is AI, exactly?Artificial Intelligence,

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Stay on Brand: Basic Brand Management Tips and Guidance
Stay on Brand: Basic Brand Management Tips and Guidance

Stay on Brand: Basic Brand Management Tips and Guidance

Have you ever wondered what the difference is between marketing and public relations? We like to look at it in simple terms. Marketing is the creative effort to sell your product. Conversely, public relations is the creative effort to sell your brand. Your brand is

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What is ALT Text and Why Do I Need It?
What is ALT Text and Why Do I Need It?

What is ALT Text and Why Do I Need It?

Your website is the digital face of your brand. It's how people find you, learn about you, and decide whether or not to do business with you. That said, there is a wide range of internet users that every business must be aware of and

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