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What is SEO and Why Does Your Website Need It?
If you've dabbled in digital marketing at all, you've probably heard of the term "SEO," or Search Engine Optimization. It is a vital aspect of any successful online business, from blogs to e-commerce and beyond. To understand it and how it works, there are a
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Hashtags: How They Can Help You
Hashtags. They are well known in the social media world, but not always understood. Are we using too many, or too few? It can be hard to tell if a post will be seen or get lost in the sea of content. Let's break it
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Which Social Media Platforms are Right for Your Brand?
Every brand in today's world knows that in order to be truly successful, you must be on social media. This is partially because the marketing power is great. Another reason is the societal ideology that a social media presence confirms an identity. What we mean
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Is Your Website Being Ignored, Despite Ranking Well on Google?
The cat is out of the bag, and digital marketers are not happy about this news. As it turns out, approximately 62.41% of Google searches result is zero link clicks. That means that more than half of the information searched throughout the day is actually
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Online Scams: Are you safe?
Online Scams? What They Are and How to Avoid ThemMore than $667 million was lost to online sales last year, a more than 30% increase from the previous year. Online scams are becoming more prevalent and harder to detect, but there are basic things anyone
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Copyrighted Material: Do NOT Copy
When first starting in the land of digital, it’s easy to grab some photos off the internet and post them on your website. After all, anyone who has social media does exactly that. It’s encouraged to share memes, photos, funny stories, quotes, etc. Most everything