Google Business Listings: What?
Google Business Listings: What?

Google Business Listings: What?

Have you heard the term "Google Business Listing?" It is one of the most important aspects of a business and a pillar of your digital footprint. This listing leads searchers to your business and provides an opportunity for them to get a snapshot of your

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What Does Google’s New Algorithm Mean for Businesses?
What Does Google’s New Algorithm Mean for Businesses?

What Does Google’s New Algorithm Mean for Businesses?

As any digital marketing expert knows, SEO (search engine optimization) is a key factor in any digital strategy. Search engines, like Google, use a website's SEO to rank the site on their page. For example, when a user Googles "doggy daycare," the first link they

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Caching? What does that mean?
Caching? What does that mean?

Caching? What does that mean?

Have you heard the word "caching" but had no idea what it meant? Did you nod along, hiding your curiosity and confusion? We've been there too, and we followed our curiosity. So, what is caching, and how does it work? What is caching? Caching is

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Stay on Brand: Basic Brand Management Tips and Guidance
Stay on Brand: Basic Brand Management Tips and Guidance

Stay on Brand: Basic Brand Management Tips and Guidance

Have you ever wondered what the difference is between marketing and public relations? We like to look at it in simple terms. Marketing is the creative effort to sell your product. Conversely, public relations is the creative effort to sell your brand. Your brand is

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Is Your Website Being Ignored, Despite Ranking Well on Google?
Is Your Website Being Ignored, Despite Ranking Well on Google?

Is Your Website Being Ignored, Despite Ranking Well on Google?

The cat is out of the bag, and digital marketers are not happy about this news. As it turns out, approximately 62.41% of Google searches result is zero link clicks. That means that more than half of the information searched throughout the day is actually

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Are You Safe from Identity Theft?
Are You Safe from Identity Theft?

Are You Safe from Identity Theft?

Picture this: you're going about your day, spending time with your family. It's year two of COVID-19, and funds are tight. You are planning to get your 5-year-old a really fun birthday present (since he can't have a party like he wanted), but when you

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