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What is SEO and Why Does Your Website Need It?
If you've dabbled in digital marketing at all, you've probably heard of the term "SEO," or Search Engine Optimization. It is a vital aspect of any successful online business, from blogs to e-commerce and beyond. To understand it and how it works, there are a
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Which Social Media Platforms are Right for Your Brand?
Every brand in today's world knows that in order to be truly successful, you must be on social media. This is partially because the marketing power is great. Another reason is the societal ideology that a social media presence confirms an identity. What we mean
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Online Scams: Are you safe?
Online Scams? What They Are and How to Avoid ThemMore than $667 million was lost to online sales last year, a more than 30% increase from the previous year. Online scams are becoming more prevalent and harder to detect, but there are basic things anyone
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Everything You Need to Know about Email Marketing
Email marketing is a complex situation. Getting customers is like dating: you want to spark their curiosity but avoid scaring them away. If you're boring, they'll lose interest. But, if you come on too strong and send too many texts, they'll likely become uncomfortable and
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Copyrighted Material: Do NOT Copy
When first starting in the land of digital, it’s easy to grab some photos off the internet and post them on your website. After all, anyone who has social media does exactly that. It’s encouraged to share memes, photos, funny stories, quotes, etc. Most everything
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What is ALT Text and Why Do I Need It?
Your website is the digital face of your brand. It's how people find you, learn about you, and decide whether or not to do business with you. That said, there is a wide range of internet users that every business must be aware of and