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What Does Google’s New Algorithm Mean for Businesses?
What Does Google’s New Algorithm Mean for Businesses?

What Does Google’s New Algorithm Mean for Businesses?

As any digital marketing expert knows, SEO (search engine optimization) is a key factor in any digital strategy. Search engines, like Google, use a website's SEO to rank the site on their page. For example, when a user Googles "doggy daycare," the first link they

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What is SEO and Why Does Your Website Need It?
What is SEO and Why Does Your Website Need It?

What is SEO and Why Does Your Website Need It?

If you've dabbled in digital marketing at all, you've probably heard of the term "SEO," or Search Engine Optimization. It is a vital aspect of any successful online business, from blogs to e-commerce and beyond. To understand it and how it works, there are a

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Stay on Brand: Basic Brand Management Tips and Guidance
Stay on Brand: Basic Brand Management Tips and Guidance

Stay on Brand: Basic Brand Management Tips and Guidance

Have you ever wondered what the difference is between marketing and public relations? We like to look at it in simple terms. Marketing is the creative effort to sell your product. Conversely, public relations is the creative effort to sell your brand. Your brand is

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Get a Password Manager
Get a Password Manager

Get a Password Manager

Be honest; we have all found ourselves, at one point or another, forgetting our passwords. Or worse, we've had our email or social media accounts hacked. Everyone knows someone who has had an account security issue if they have not themselves. It may seem trivial

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Online Scams: Are you safe?
Online Scams: Are you safe?

Online Scams: Are you safe?

Online Scams? What They Are and How to Avoid ThemMore than $667 million was lost to online sales last year, a more than 30% increase from the previous year. Online scams are becoming more prevalent and harder to detect, but there are basic things anyone

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Digital Marketing Spotlight: Artificial Intelligence
Digital Marketing Spotlight: Artificial Intelligence

Digital Marketing Spotlight: Artificial Intelligence

2023 promises to be an exciting year for Digital Marketing as Artificial Intelligence revolutionizes the digital space. With AI-driven automated processes and capabilities, content creation will become easier than ever, allowing marketers greater control over their outreach strategies in real time! What is AI, exactly?Artificial Intelligence,

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