Search Engine Optimization

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What is Search Engine Optimization?

Search Engine Optimization

Search engine optimization helps how people find your business on the internet. Don't make them search forever or give up. Let Digital Bombers help your website rank well so people find you with ease.

Search engine optimization, or SEO, is boils down to how a website is viewed by search engines. If the site doesn't read well to search engines, it will not rank well.

The ultimate goal for SEO is to get a website on the first page of Google. Users seldom click beyond the first page or two in search results so if your business isn't listed there, you're going to miss out on business.

SEO takes time. Making a couple of changes on your website today doesn't mean it will be ranking better tomorrow. There are may facets that go into SEO and over time, they will have a positive impact. The good news is that once your site is ranking well, chances are good that it will stay there with minimal maintenance.

Digital Bombers focuses on several key areas to help our clients' websites rank well:

A SEO audit is a comprehensive examination of your website, your competition, and how people are searching for your products and services. The audit will combine several of the items listed in this section.

We research the keywords that people are using to discover content that you have on your website. Then, we examine your website. The way your content is structured is just as important for search engines as it is for the end user. Content optimization can go a long way for helping your website rank better. We look at how many backlinks and citations you have compared to your competitors.

It may sound pretty easy and some parts of it are pretty straightforward. However, it's never a 1:1 comparison. You may have more backlinks and citations than your competitor but your competitor's website has been around for 15 more years. You will have to over-compensate in some areas to make up for others.

At the end of the search engine optimization audit, Digital Bombers provides a report with issues we see and action items to take. We also include a cost for us to take care of the issues and make improvements for you. Because good SEO takes time, we break the payments out across 12 months in most cases to keep the monthly costs low.

Keyword research is a critical component to SEO. Using the correct keywords can mean the difference in getting a handful of site visitors each month and getting thousands of visitors. The more people visit your site, the higher the chances they will convert to be your customers.

It is important to understand the number of people who are searching for your keywords and how many other sites are trying to attract those same users with the same keywords. We make recommendations on how to use the best combination of keywords to attract more people.

Each page of your website needs a main focus keyword. You can use one page for multiple keywords but it is far more effective to use a page to focus on a single focus keyword for broad search terms.

We also layer in long tail keywords to attract the people who are searching for specific information. Highly specific long tail keywords will be very easy to rank for and while there are fewer people searching for them, they can be combined on a page. That page then becomes able to dominate for several keywords. These are extremely effective when combined with AdWords campaigns.

After the audit has been completed, Digital Bombers optimizes the content on your website. We modify and enhance existing content to help hone in on the appropriate keywords. We optimize the images to ensure they are the correct size and are tagged properly. We write new content if we see keyword opportunities that your site is missing out on.

This can be completed in just a few hours or as long as several weeks depending on the size of the website. The good news is that once it is completed, you are good to go for a long time. Regular checking and maintenance goes a long way to avoid costly updates in the future.

No, we are not spying on your neighbors! We are, however, looking at what they have going on with search engine optimization. How their content is structured, how many backlinks and citations they have, what kind of traffic they are getting, etc. All of this information helps fuel the overall SEO strategy that we build and execute for your business.

Backlinks are links on other websites that direct people to your site. Think of a backlink like a vote. The more votes you have, the higher you will be in search ranks.

Not all votes are created equally, though. There are countless companies out there who will charge $50 - $250 to get hundreds of backlinks to your website. In theory it sounds great, right? It isn't. Trust flow is a metric that determines how trustworthy a site that backlinks to you might be. It is very important to get backlinks from the right sources. We can help with that!

Citations are places on the internet where your business is listed. This is important with SEO and it's very important with Local Listings. When a business registers with Google My Business, Google looks for citations on that business.

Digital Bombers will ensure you have the right business citations to outperform your competition and to increase your business' visibility online.

Another factor in Google's search algorithm is website performance and load speed. Optimizing images on your website and ensuring you have clean code is a big step in the right direction. A pristine website with an excellent search engine optimization strategy can still be held back. Loading delays on the server side are not things that a website can prevent on its own. It is important that your website is hosted in an environment that provides optimal server speed.

Google has recently put emphasis on SSL certificates for websites, too. A SSL certificate encrypts data being transmitted on the website. Previously, it was only required for sites that collect sensitive information such as social security numbers, credit card information, etc. However, it is a good idea for any site that has a contact form to have its own SSL certificate. While this is not mandatory, Google did say it is now a metric in the search algorithm. It's best to play it safe.

Okay, your business hired Digital Bombers for SEO. We have completed the audit, fine tuned your content, and set you up with the correct backlinks and citations. You're good to go, right? Kind of... These changes will help, that's for sure. However, you are going to need to keep an eye on all of these metrics and continue to make improvements on a regular basis.

The thing we have seen help websites the most in search ranks is continuous website updates. Digital Bombers will use your blog or news feature to publish something new once or twice a month. We keep adding content to the website and it will make your business an authority on the subject matter. We continually monitor and update your back links and citations. We watch your competitors to ensure we are staying ten steps ahead of them. By the time they realize what you are doing, we will be months ahead of them and they will have a very hard time catching up!

SEO work is time-consuming. Outsource to Digital Bombers so your time can be spent doing what you do best - focusing on your business and your clients.

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