Everything You Need to Know about Email Marketing
Email marketing is a complex situation. Getting customers is like dating: you want to spark their curiosity but avoid scaring them away. If you’re boring, they’ll lose interest. But, if you come on too strong and send too many texts, they’ll likely become uncomfortable and irritated and end it. In 2021, email is still one of the most effective marketing tools. The majority of emails are read in the morning, and the average time spent reading is about 13 seconds. Studies have found that most emails, and news articles, are read on mobile devices. Additionally, every one in 170 emails is forwarded to another user. We live in a world of cluttered inboxes and short attention spans. Therefore, if your email is not applicable, engaging, or offering something, it will go in the trash. Digital marketers need to know what makes an email compelling and how many emails can be sent. You do not want to reach the point at which the customer is overwhelmed in quantity but underwhelmed in quality. We’ll break it down for you here.