Your website is the digital face of your brand. It's how people find you, learn about you, and decide whether or not to do business with you. That said, there is a wide range of internet users that every business must be aware of and

Today's web landscape can be a tricky place. Algorithms are constantly changing. New apps, websites, and trends occur more frequently than we realize. Some businesses believe that hiring a digital marketing agency is a waste. It seems as though navigating the web would be easier

  One way to attract and retain customers is to give them the information they need, when and where they need it. To really embrace this mindset, businesses need to make sure they’ve got a strategy for each of their channels, taking advantage of the

As any digital marketing expert knows, SEO (search engine optimization) is a key factor in any digital strategy. Search engines, like Google, use a website's SEO to rank the site on their page. For example, when a user Googles "doggy daycare," the first link they

Email marketing is a complex situation. Getting customers is like dating: you want to spark their curiosity but avoid scaring them away. If you're boring, they'll lose interest. But, if you come on too strong and send too many texts, they'll likely become uncomfortable and

When first starting in the land of digital, it’s easy to grab some photos off the internet and post them on your website. After all, anyone who has social media does exactly that. It’s encouraged to share memes, photos, funny stories, quotes, etc. Most everything