Your website is the digital face of your brand. It’s how people find you, learn about you, and decide whether or not to do business with you. That said, there is a wide range of internet users that every business must be aware of and cater to. This includes those who are visually impaired. Visually impaired people typically use screen readers when surfing the web. Screen readers scan web pages and then render the content as either speech or braille. For those who use speech to surf the web, every piece of content on the page must be legible. That’s where ALT text comes in! The Americans with Disabilities Act (ADA) mandates that all digital media be accessible to those with disabilities. ALT text helps make websites ADA compliant by ensuring that pages are completely readable, and therefore accessible to visually impaired users.