Lead generation is something that every business needs but may not have enough knowledge to get new clients in an effective manner. Companies are bombarded with marketing opportunities. Run an ad here. Get your company listed there. How is a small business owner supposed to find the time to research all of the marketing avenues? How are you to determine which ones are cost effective and ultimately, which ones will generate new clients for your business?
Do You Need More Clients?
The Digital Bombers Lead Generation team researches your business, performs a competitive analysis, looks at your geographical area, and a number of other metrics to determine what will work best for you.
Different industries and different geographical areas require different amounts of work to generate leads. Rest assured, if Digital Bombers says we can help, you will start seeing new leads within the first two weeks of working with us.
How Lead Generation Works
We have a couple of different models that from which you can choose. The decision on which will be the best will depend on your existing website and budget. There has to be a well-performing website, some content optimization, and data analytics to track the results.
Website Setup & Optimization
We will review your existing website to determine if it is a good lead generation candidate. If not, we will build a new website for your business or lease a site to you (yes, we lease sites). With any of these three options, we optimize the website both on-page and off-page to get it to rank well in search engines.
Google My Business (Google Maps)
We set up a Google My Business listing for your business. Have an existing GMB listing? No worries! Grant us access to the listing and we will optimize it. The end goal is to have your business listed on the first page of the search results in the map and in the organic results.
Getting a website on the first page of Google takes a lot of time and effort. In order to deliver results immediately, we set up a paid ad campaign to generate qualified leads.
Most lead generation companies will set up a basic AdWords Express campaign to bring in leads. While this method works, it isn't as effective or cost-efficient as what Digital Bombers does. We set up a full-scale AdWords campaign including remarketing ads with extensive keyword research. This ensures we're getting the most bang for your buck. Check out our Paid Ads section for details around this.
Combine a first page listing with paid ads and your phone will be ringing off the hook!
Tracking the Leads
In order to track the leads, Digital Bombers uses a custom telephone number that forwards incoming calls to your business phone. This phone number has a dashboard where we see how many calls are being generated from our marketing efforts.
Your customers will hear an initial prompt saying that the call will be recorded for training purposes. We do record the calls so we can determine which ones are telemarketers and can have those numbers blocked. We can also leverage this feature to see if there are coaching opportunities for the people answering your phone. Lead generation won't work if you don't have people who can make a sale.