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Is Your Website Being Ignored, Despite Ranking Well on Google?
Is Your Website Being Ignored, Despite Ranking Well on Google?

Is Your Website Being Ignored, Despite Ranking Well on Google?

The cat is out of the bag, and digital marketers are not happy about this news. As it turns out, approximately 62.41% of Google searches result is zero link clicks. That means that more than half of the information searched throughout the day is actually

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Everything You Need to Know about Email Marketing
Everything You Need to Know about Email Marketing

Everything You Need to Know about Email Marketing

Email marketing is a complex situation. Getting customers is like dating: you want to spark their curiosity but avoid scaring them away. If you're boring, they'll lose interest. But, if you come on too strong and send too many texts, they'll likely become uncomfortable and

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Which Social Media Platforms are Right for Your Brand?
Which Social Media Platforms are Right for Your Brand?

Which Social Media Platforms are Right for Your Brand?

Every brand in today's world knows that in order to be truly successful, you must be on social media. This is partially because the marketing power is great. Another reason is the societal ideology that a social media presence confirms an identity. What we mean

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Stay on Brand: Basic Brand Management Tips and Guidance
Stay on Brand: Basic Brand Management Tips and Guidance

Stay on Brand: Basic Brand Management Tips and Guidance

Have you ever wondered what the difference is between marketing and public relations? We like to look at it in simple terms. Marketing is the creative effort to sell your product. Conversely, public relations is the creative effort to sell your brand. Your brand is

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Are You Safe from Identity Theft?
Are You Safe from Identity Theft?

Are You Safe from Identity Theft?

Picture this: you're going about your day, spending time with your family. It's year two of COVID-19, and funds are tight. You are planning to get your 5-year-old a really fun birthday present (since he can't have a party like he wanted), but when you

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Hashtags: How They Can Help You
Hashtags: How They Can Help You

Hashtags: How They Can Help You

Hashtags. They are well known in the social media world, but not always understood. Are we using too many, or too few? It can be hard to tell if a post will be seen or get lost in the sea of content. Let's break it

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