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What is ALT Text and Why Do I Need It?
Your website is the digital face of your brand. It's how people find you, learn about you, and decide whether or not to do business with you. That said, there is a wide range of internet users that every business must be aware of and
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Digital Marketing Spotlight: Artificial Intelligence
2023 promises to be an exciting year for Digital Marketing as Artificial Intelligence revolutionizes the digital space. With AI-driven automated processes and capabilities, content creation will become easier than ever, allowing marketers greater control over their outreach strategies in real time! What is AI, exactly?Artificial Intelligence,
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Google Business Listings: What?
Have you heard the term "Google Business Listing?" It is one of the most important aspects of a business and a pillar of your digital footprint. This listing leads searchers to your business and provides an opportunity for them to get a snapshot of your
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Copyrighted Material: Do NOT Copy
When first starting in the land of digital, it’s easy to grab some photos off the internet and post them on your website. After all, anyone who has social media does exactly that. It’s encouraged to share memes, photos, funny stories, quotes, etc. Most everything
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Caching? What does that mean?
Have you heard the word "caching" but had no idea what it meant? Did you nod along, hiding your curiosity and confusion? We've been there too, and we followed our curiosity. So, what is caching, and how does it work? What is caching? Caching is
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Is Your Website Being Ignored, Despite Ranking Well on Google?
The cat is out of the bag, and digital marketers are not happy about this news. As it turns out, approximately 62.41% of Google searches result is zero link clicks. That means that more than half of the information searched throughout the day is actually