Have you ever wondered what the difference is between marketing and public relations? We like to look at it in simple terms. Marketing is the creative effort to sell your product. Conversely, public relations is the creative effort to sell your brand. Your brand is

Be honest; we have all found ourselves, at one point or another, forgetting our passwords. Or worse, we've had our email or social media accounts hacked. Everyone knows someone who has had an account security issue if they have not themselves. It may seem trivial

The cat is out of the bag, and digital marketers are not happy about this news. As it turns out, approximately 62.41% of Google searches result is zero link clicks. That means that more than half of the information searched throughout the day is actually

Have you heard the term "Google Business Listing?" It is one of the most important aspects of a business and a pillar of your digital footprint. This listing leads searchers to your business and provides an opportunity for them to get a snapshot of your

Since the beginning of search engine technology, computer scientists have been updating Internet systems to provide the best experience for users looking for products or services on the web. If you're a business owner who sells products or services online, you're likely working hard to

Picture this: you're going about your day, spending time with your family. It's year two of COVID-19, and funds are tight. You are planning to get your 5-year-old a really fun birthday present (since he can't have a party like he wanted), but when you