One way to attract and retain customers is to give them the information they need, when and where they need it. To really embrace this mindset, businesses need to make sure they’ve got a strategy for each of their channels, taking advantage of the

Today's web landscape can be a tricky place. Algorithms are constantly changing. New apps, websites, and trends occur more frequently than we realize. Some businesses believe that hiring a digital marketing agency is a waste. It seems as though navigating the web would be easier

Have you ever wondered what the difference is between marketing and public relations? We like to look at it in simple terms. Marketing is the creative effort to sell your product. Conversely, public relations is the creative effort to sell your brand. Your brand is

Picture this: you're going about your day, spending time with your family. It's year two of COVID-19, and funds are tight. You are planning to get your 5-year-old a really fun birthday present (since he can't have a party like he wanted), but when you

When first starting in the land of digital, it’s easy to grab some photos off the internet and post them on your website. After all, anyone who has social media does exactly that. It’s encouraged to share memes, photos, funny stories, quotes, etc. Most everything

The cat is out of the bag, and digital marketers are not happy about this news. As it turns out, approximately 62.41% of Google searches result is zero link clicks. That means that more than half of the information searched throughout the day is actually